Turnaround of Repsol’s convenience stores operations: bringing profitability to the press category
Repsol Spain had been loosing money for 14 years over the key convenience store category of Newspaper. They wanted to give it a last chance to revert the loss of money with the newspapers. Newspapers is an extremely complex category and spread out over 900 gas stations convenience stores, this demanded a turnaround plan. Being a client […]