Digital transformation in a company is the move towards modernization through digital technologies. This change makes business ideas grow.
The most outdated business models no longer correspond to the demand for products and services from customers (as they have changed a lot in recent years), so new business strategies that fit with the culture and organization of the company are needed.
Nowadays, any modernization requires investment in new technologies. This process always involves the definition of a long-term strategy to guarantee continuity.
With this in mind, what is the best way to approach a digital transformation plan?
- Change the company’s culture and organizational design. The companies need to plan, design and test from operations and customer perspectives so they can understand where the business value lies.
- Seek new executive roles focused on digital transformation. Get professional profiles specialized in new technologies. It will also be necessary to come up with new recruitment strategies.
- Innovation and renewal. Update the IT sector of your company to find a new way to develop solutions for the digital world and, in turn, enable innovation. Here, it is important to make a realistic budget approach at the beginning, to ensure the scope of the transformation project.
- Creating an atmosphere of innovation inside and outside the company, involving stakeholders and reflecting on the objectives and their impact on the company.
- Facing the new competitive context. Not only improving technologies but also offering added value. As in any competitive context, we must differentiate ourselves from the competition.
We must not confuse digital transformation with the simple renewal of technologies, we must give more: an added value and a change in the culture and way of working of the company. Companies are constantly changing, and therefore it is advisable to embrace a transformation model that ensures the modernization of your company.
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